
Catrina Spears
Manager of Individual Philanthropy
Catrina Spears is the Manager of Individual Philanthropy for United Way of Utah County, where she partners with donors to advance programs that strengthen families, empower individuals, and foster thriving communities. She brings extensive experience in nonprofit leadership, fundraising, and development, having helped raise millions of dollars for organizations across education, social services, and community initiatives.
Before joining United Way of Utah County, Catrina served as Regional Manager for Mission Services through Goodwill of West Texas, overseeing career centers and programs across more than 10 counties to help individuals overcome barriers to employment. She has also held leadership roles as Director of Marketing and Development, guiding nonprofit organizations in expanding their impact and deepening community engagement. Earlier in her career, Catrina taught for the School of Business as a college professor and also worked as a public school teacher, blending her passion for education with a commitment to empowering others through knowledge and opportunity.
An entrepreneur at heart, she has owned and operated her own marketing and consulting firm, helping nonprofits and businesses achieve strategic growth and meaningful community connections. She holds a Bachelor’s degree in Healthcare Administration and an MBA, and is an avid reader, writer, and blogger. Recently returned to Utah County from Texas with her daughter, Catrina is deeply committed to creating lasting, positive change in the community. Guided by her faith and a dedication to service, she believes in leading with integrity, compassion, and purpose. In her free time, you can often find Catrina and her daughter exploring local bookstores, enjoying a good read, or writing together.