Be part of something powerful.
The Tocqueville Society is a group of local leaders—neighbors, business owners, changemakers—who believe in building a stronger future for Utah County. By giving $10,000 or more annually, members help tackle our community’s toughest challenges through United Way of Utah County.
Your investment fuels real, lasting change—supporting families, expanding opportunities, and strengthening the systems that help all of us thrive.
Our Goal:
Change lives through collective philanthropic leadership and influence & communicate the vital role of personal philanthropic action.
What Makes Us Different
- All philanthropic giving bundled in one donation and one end-of-year tax receipt
- 100% of donation(s) goes to the program or charity of your choice
- Dedicated staff to help execute your philanthropic goals
- Invitations to events throughout the year featuring distinguished speakers at special venues about community issues
- Exclusive and customizable volunteer opportunities for you and your family
- Regular updates on how your investment is making a difference
- Opportunity to connect with other like-minded business and community leaders who have a passion for driving social impact
- 100% money-back guarantee if not satisfied
Ways You Can Give
- Make a check payable to United Way of Utah County and mail it to 148 N 100 W, Provo, UT 84601.
- Give through a Donor-Advised Fund (DAF) or private family foundation.
- Donate stock. Please contact Taylor McPheeters Huskinson at 801-691-5356.
- Give through an Individual Retirement Account (IRA).
- People who are age 70 1/2 or older can contribute directly to United Way and avoid taxes on the distribution.
- Make a pledge commitment over a 12-month period
Looking for more ways to give? Call (801)-691-5356 or email Taylor McPheeters Huskinson (taylorm@unitedwayuc.org) to learn more about appreciated asset gifts (land, building, art, etc.) and bequests.
A legacy gift of $250k or more earns a membership for life.
Who We Are
Jeff Rust
Chair of the Tocqueville Society
Jeff Rust is a true connector and uses his network and experience daily as a Partner of Truss and as the Chair of the Tocqueville Society. While on the board of United Way of Utah County and still early in his career, Jeff promised himself that once he was in a position to do so, he would dedicate his time and resources to the community.
Jeff is now recognized as one of the most connected individuals in Utah and is passionate about his family—his wife Anna and their 7 children— travel and sports. Jeff loves living in Provo and connecting with people.
Taylor McPheeters Huskinson
Manager of Individual Philanthropy
Taylor’s goal is to help donors create a lasting impact in the community. She works with donors on their annual giving and major gifts, ensuring their philanthropy supports the causes they care about most. She also specializes in tax-smart giving, helping donors maximize their charitable impact while reducing taxable income beyond what a traditional cash gift allows. Taylor loves helping caring individuals invest in meaningful solutions to local challenges.
She earned a degree in Human Development with a minor in Nonprofit Management from Brigham Young University and is currently pursuing an MBA at Utah Valley University. Outside of work, Taylor and her husband, Asher, a cinematographer, are often collaborating on their short film. She is fluent in Slovak, an avid learner, and a firm believer in the power of philanthropy to shape a better future.
Who was Alexis De Tocqueville?
Alexis de Tocqueville was a French philosopher best known for his work Democracy in America, written in 1835. In his time exploring the United States and what makes it unique from other nations, he stated:
“I must say that I have seen Americans make a great deal of real sacrifices to the public welfare; and have noticed a hundred instances in which they hardly ever failed to lend a faithful support to one another.”
United Way’s Tocqueville Society was named after Alexis de Tocqueville and inspired by Americans’ compassion to support their community. Today, there are 400 of these societies across the globe and almost 25k members. Collectively they have raised over $529 million.
